🌑 Launching soon. Join the waitlist for early access.

The beauty industry has been lying to you. We're done with that.

You have been putting things on your body for years without being told what they actually are. That is not an accident. The beauty industry depends on your confusion. Sovereign Seekers is where that ends. This is a community for people who want the whole truth about what is in their products, and the rituals, tools, and intelligence to act on it.

Join the Waitlist → See Membership Tiers

3,619 chemicals can legally hide behind the word "fragrance" on a label. Petrolatum, a petroleum byproduct banned in the EU, is in half the body creams at your local drugstore. And 99.1% of Americans have methylparaben in their bloodstream right now.

The information you needed to know this has always existed. It was just never packaged for you. Sovereign Seekers changes that. We do not sell confusion. We dismantle it. 🖤

What We Are

This is not another wellness community. Know the difference.

❌ This is NOT for you if...

✗You want generic skincare tips you could find on any blog

✗You are looking for a brand loyalty club dressed up as a community

✗You want to be told your current products are fine without evidence

✗You are not ready to actually look at what is in the things you put on your body

✗You are expecting a passive experience. Show up, scroll, consume, leave.

✗You want greenwashed beauty marketing without the underlying science

✦ This IS for you if...

✓You have been suspicious of ingredients lists for years and nobody ever helped you decode them

✓Your skin and hair are an afterthought in most clinical research and you are tired of it

✓You want the actual science, cited, translated, and said in plain language. Not the brand version.

✓You believe self-care can be a radical act and you want your ritual practice to match that belief

✓You want direct access to someone who formulates products and will answer your real questions

✓You are done letting the industry decide what you know about your own body

What's Inside The Coven

Here is what your membership actually gets you.

🌙

Monthly Lunar Practice Guide

A PDF delivered on every new moon. Ritual steps, self-care prompts, and intention-setting tied to the current lunar cycle. Uses real, in-stock Lunar Luxe products. Moon ritual as a practice you can actually sustain.

⚗️

Monthly Ingredient Spotlight

A separate monthly PDF. One ingredient per month, fully decoded: what the industry claims, what the research actually shows, how to find it on a label, and why it was rated the way it was on the Sovereign Scale. This is the consumer education no brand will ever give you.

🔍

Weekly Label Audit

Every week, Selene picks one community-submitted product and audits the full ingredient list publicly in #label-audit. No brand is protected by how expensive their marketing is. Submit yours. See exactly what the Sovereign Scale reveals.

📊

Sovereign Score Worksheet

A structured tool for grading your entire routine against the Sovereign Scale. Rate up to 10 products, calculate your score, identify what to replace first. Shared with the community in #sovereign-score. The moment you run your first product through it, you cannot un-know what you find.

🔮

Direct Access to Selene

Post your ingredient questions in #ask-selene and get a real answer within 48 hours. Not a chatbot. Not a FAQ page. Selene, the person who built Sovereign Scale and formulates every Lunar Luxe product, responds personally.

💜

The Coven Community

A forum that actually works. #ingredient-education, #label-audit, #sovereign-score, #moon-challenge, #wins, and more. This is not a comment section. It is a coven. Full Moon members unlock The Inner Coven exclusive channel.

🛍️

Discounts and Early Access

10% off all Lunar Luxe products (Full Moon: 15%), 24-hour early access to product drops, and annual birthday discount. The coven always goes first.

🌕

Monthly Live Ritual Circle FULL MOON

A 45-minute live ritual and community session on Zoom every month, hosted by Selene. Always recorded. Full Moon members only.

🧪

Behind the Veil: Lab Updates FULL MOON

Quarterly updates from Selene's lab bench. Ingredients being tested, formulas in development, honest notes on what is working and what is not. Transparency all the way down. Full Moon members only.

Membership

Two tiers. Both paid. Both worth it.

Beta pricing locks in forever for the first 50 members. First 50 spots only. Cancel anytime.

🌙 Beta: $7/mo for first 50

🌙 Crescent

Your lunar practice, activated

$7 /mo beta

Locks forever · Standard rate $11/mo · Cancel anytime

✓Monthly Lunar Practice Guide (PDF). Rituals, self-care prompts & ingredient spotlights

✓Members-only ingredient education content & monthly lunar practice guides

✓10% discount on all Lunar Luxe products, applied automatically

✓24-hour early access to product drops (before the public)

✓Full access to The Coven community forum

✓Monthly new moon intention-setting prompt by email

✓Annual option: $99/year. Save 25%.

🌕 Beta: $22/mo for first 50

🌕 Full Moon

The Inner Coven. All access.

$22 /mo beta

Locks forever · Standard rate $33/mo · Cancel anytime

✦Everything in Crescent

✦15% discount on all products (vs. 10% Crescent)

✦Exclusive 2-week early access to new product launches

✦Quarterly "Behind the Veil": lab bench notes, new ingredients being tested

✦Monthly live Ritual Circle via Zoom (45 min, recorded)

✦"The Inner Coven": exclusive forum only visible to Full Moon members

✦Founding member listing on the Lunar Luxe website (first 100 VIP only)

✦Priority 24-hr email support + annual birthday discount

✦Annual option: $297/year. Save 25%.

Selene

Founder · Formulator · Lunar Luxe Creations

About Selene

Solitary witch. Self-taught formulator. Formulated in Michigan.

Sovereign Seekers was born out of my own journey. When I learned I could no longer eat wheat, it forced me to become intentional about what I was putting in my body. Once I started reading what was on my plate, I could not stop. I turned the same eye to what I was putting on my skin. What I found was a beauty industry that had been lying to women who look like me for a very long time. So I decided to do it myself.

I founded Lunar Luxe Creations in 2025. Small-batch, built on radical transparency. Sovereign Seekers is the coven I wished existed when I was starting out.

I am a self-taught formulator, a Manifesting Generator 6/2, a moon-follower, and an unapologetically fiery voice for honesty in an industry built on keeping you in the dark. I charge my products under the full moon. I will absolutely tell you why that matters. 🌙

"My mission is to forge a brand that people can inherently trust, and a coven where the knowledge I had to fight for is just... given."

FAQ

Good questions. Real answers.

Do I need any beauty industry experience to join? ▾

Absolutely not. Sovereign Seekers is built for everyone who wants to know what is on their labels. First-time label-readers, DIY formulators, and experienced indie beauty founders all land here. The Crescent tier is priced to be accessible, and every resource is designed to meet you where you are. Questions are how we move. There is no shame in asking out loud what the industry never wanted you to ask.

What makes this different from other beauty communities? ▾

Most beauty communities are social: passive consumption, algorithm-driven engagement, surface-level tips. Sovereign Seekers is educational first. We go deep into ingredient science, the reality of what's actually in your products, and the practice of building a genuine relationship with your beauty ritual. We also center BIPOC beauty creators and consumers. Not as a tagline, but as the foundation. And Selene's direct access (48-hour Q&A response) is not available anywhere else.

Is this community only for people who want to start a beauty business? ▾

Not at all. Many of our members are here purely as consumers who want to understand what they're putting on their bodies, and make more informed purchasing decisions. You don't have to want to sell anything. Being able to read an ingredient label, understanding what to avoid and why, choosing products that actually align with your values. That knowledge is powerful for anyone who uses beauty products.

How long will the founding member rate be available? ▾

Beta pricing ($7/mo Crescent, $22/mo Full Moon) is limited to the first 50 members. Once those 50 spots fill, they're gone. Beta members lock in their rate for as long as they remain active members.

Can I upgrade or downgrade my membership? ▾

Yes. You can upgrade from Crescent to Full Moon at any time. Downgrading is also available, though note that if you cancel your beta membership and rejoin later, your beta rate cannot be reclaimed. Cancellation is always available. No contracts, no games. Just honest membership.

What is the community's relationship with Lunar Luxe Creations products? ▾

Crescent members get 10% off and 24-hour early access. Full Moon members get 15% off and 2-week exclusive early access. But the community is not a marketing vehicle. It exists on its own terms. You will never be sold to here without your full, informed consent.